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Honda Canada delays its $15B EV supply chain project in Ontario, citing slowing demand and U.S. tariffs. The two-year pause impacts Canada’s green manufacturing ambitions
$15B Ontario Hub Paused Amid Market Shifts
Honda Canada to Postpone EV Plant Amid Cooling Market
Citing a “recent slowdown in the EV market,” Honda Canada confirmed a two-year delay for its Ontario-based EV battery plant and retooled assembly facility. The project, initially slated to produce 240,000 vehicles annually by 2028, now hangs in balance as the automaker reassesses global market trends.
Ken Chiu, Honda Canada’s spokesperson, emphasized that current operations at the Alliston plant—which employs 4,200 workers—remain unaffected. However, the postponement dashes hopes for 1,000 new jobs and delays Canada’s bid to become an EV manufacturing heavyweight.
The decision to postpone the EV plant stems from a dual challenge: weakening consumer demand and escalating U.S. tariffs. While EV sales in Canada grew to 14.6% market share in 2024, adoption rates lag behind government projections. “Consumers are hesitant due to high costs and patchy charging infrastructure,” noted Gal Raz, a sustainability expert at Western University.
Meanwhile, U.S. President Donald Trump’s 25% tariffs on foreign-made vehicles have forced Honda to rethink production strategies. CEO Toshihiro Mibe hinted at shifting some CR-V production to Ohio to mitigate financial risks, though Honda insists this won’t impact Alliston’s output.
“The market-cooling consequences of U.S. tariff actions continue to be felt by everyone, Honda included,” said Flavio Volpe of the Automotive Parts Manufacturers’ Association.
Ford’s Firm Stance: “We’ll Hold Them Accountable”
Ontario Premier Doug Ford struck a defiant tone, promising to enforce accountability for automakers receiving government support. “We’ll make sure they meet their commitments,” he declared, referencing Ontario’s $2.5 billion pledge to Honda’s project.
Ford’s confidence contrasts with broader anxieties. Ottawa and Ontario had jointly pledged $5 billion in subsidies for the project, which now faces an uncertain timeline. Federal Liberal Prime Minister Mark Carney has proposed a tariff-remission framework to stabilize cross-border trade, but critics argue more action is needed.
Opposition Criticism: “A Risk We Can’t Afford”
Ontario NDP Leader Marit Stiles slammed Ford’s wait-and-see approach, calling for urgent measures to protect jobs. Union leader Lana Payne echoed concerns, labeling Trump’s tariffs “economic sabotage” designed to drain Canadian auto investments.
Canada’s EV Strategy Stumbles
Honda’s delay is the latest blow to Canada’s $100 billion EV strategy. Recent setbacks include:
Despite over $46 billion in pledged foreign investments since 2020, automakers are retreating amid global oversupply and Chinese dominance. “Canada must leverage its critical minerals and innovation to compete,” urged Matthew Fortier of Accelerate, an EV advocacy group.